Package Design.
This 30 barrel limited release needed a custom package to highlight the specialty of the liquid inside the bottle. The goal was to design a value added package that would showcase the limited release aspect of the product and the unique story of how it was made. The window frame box works to showcase the bottle, and its folded construction allows for lower cost in production and an added ease of assembly. The “small batch” aspect of this product also lends itself to collectibility. The result? An eye-catching package that released to excitement from the bourbon community and drummed up talk on collecting every batch.
Detail.
The bright red ribbon artwork helps draw the eye on shelf whilst the gold framing elements at the face of the package presents the bottle as something to behold.
An inclusion of a spot varnish texture on the sides of the package add a palpable depth and act as a visual cue that hints at the process of the product being aged and reaching maturation in charred bourbon casks.
