High Impact Advertising.
A new product launch can be a great avenue to increase revenue and further brand awareness. Limited releases even more so, due to its intrinsic exclusivity and typically higher SRP. I designed the labeling and packaging for this product, ensuring that it would warrant the higher price point, and needed to design an additional full page ad that would introduce the product to the consumer in a way that was eye catching, stimulating, and ultra premium. In the first weeks of a product launch, the earnings potential is exponential, so it is important for your marketing materials to help ride the wave of increased consumer interest.
The solution? A full page ad that utilizes self-shot studio photography to create a cohesive, enticing, and exhilarating treatment to support the launch.
BRIEF
I shot elements of the bottle and packaging in the studio, paying close attention to lighting. The liquid gave this great, intense amber glow that we felt was strong to the overall message. The inclusion of brass screws is an homage to the screw design elements on the product’s front label, and create a feeling of floating and elegant movement in air.
