As a brand grows, so does the need for that brand to increase its outreach. With a nationally sold product, a social media campaign targeted towards a wider audience is crucial in building consumer relationships. Travel themes are among the most widely engaged visuals on social media. The goal for this shoot was to showcase the product in Montana and the Pacific Northwest, making sure to show the bottles in a unique mix of urban, coastal, and mountainous environments. The advantage of this spread allowed for the photos to represent a wide range of geographies found across the United States. Traveling 2,000 miles in 2 weeks, I chose a geurilla approach that allowed for me capture shots that would satisfy marketing efforts in both print and digital media for the year. This social campaign resulted in increased brand engagement, and allowed for multiple markets to have brand visuals that aligned best with their location.