Package Design.
The craft spirits industry is arguably one of, if not, the most competitive industries around today. In order to have a successful brand, it is crucial to constantly be pushing the boundaries and thinking outside of the box to innovate in the field of packaging. Premium product offerings are a vital way to add brand equity and stand out on shelf, all while maximizing ROIs. This packaging product came with the challenge of transforming the flagship offering into a premium package that would justify a higher MSRP to the consumer and increase brand recognizability, all while staying within the project budget. The solution? A completely redesigned bottle and innovative blend with an added value package to compliment. Meticulous planning in regards to paper stock, varnishes, and treatments were vital to create an end user experience unlike any other.
The result is a product offering that is sold out upon release, generating an intense buzz on social and bourbon groups alike that last until the next year’s allocation.
Detail.
This product paired to the concept of, “infinity” where the opportunity arose to include a background pattern for the package to match. The subtle nuance of repeating iconography in a spot varnish on a black matte package contribute to the overall premium look and feel that, in tandem, adds dimensionality and a level of detail that causes the consumer to investigate the product. This bottle is also the first instance of the brand utilizing a keeper label, acting as a seal for the topper. The added experience of twisting the cork and breaking the seal presents an experience that warrants the supreme craftsmanship of the blend housed inside.
