Product Design.
In the craft spirits industry, creating new, innovative product designs are the key to achieving, and maintaining, a step above the competition. Building out a product lineup from a solid brand foundation creates the opportunity to design a product that both stands out from the herd and adds equity to the mash bill. There was a need to design a product that would market both a Double Wheat and Four Grain offering as part of a premium series to showcase the work of the company’s Master Distiller. The solution? A redesigned bottle utilizing a custom die-cut front label, while staying true to the previously established design hierarchy.
Detail.
The introduction of a circular element to the primary label naturally pulls focus to the logo, while the gold foil adds to the aesthetics of a unique, wheat-based whiskey blend. Embossed hash lines were pulled from the secondary label to establish a visual ground between the two labels.
Detail.
Metallic gold screw motifs exist on the secondary label to invoke a sense of boldness in the product and the brand behind it, and the addition of a keeper label acts as a seal for the topper. Twisting the cork and breaking the seal presents an experience of breaking into something truly unique and special.
