With the post-lockdown buzz for the burgeoning category of ready-to-drink cocktails (RTD) , there is a shift in the market towards premium RTDs. This shift from a previously under-appreciated category of spirits presents the opportunity for companies to produce a single serving cocktail that rivals even the most premium drinks from your local bar/restaurant.

This project called for a shelf display to showcase the ingredients in a newly released, whiskey margarita100mL RTD. The package is a plug-n-play option, acting as both product display and master carton. Market research made clear the need for the package to prioritize the flavor queues of the whiskey and lime in order to stand out from the noise. The result is a fun and refreshing package that adds value at shelf and introduces a dark spirit based RTD to a rapid growth category.